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Creative TestingHow many Facebook ad creatives should you test at once?
The honest answer is not a meme number—it depends on budget, learning phase, and how many distinct hypotheses you can actually read from the data. Here is a decision tree used by performance teams who hate lying in retros.
By Pinnora Team
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Meta ads creative fatigue: when to refresh and how to know it's dead
Creative fatigue is part physics, part story time. Signals that actually mean refresh vs. signals that mean your offer is tired—plus a refresh cadence that does not punish your media team for breathing.
By Pinnora Team
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How to test video ad hooks without burning budget
Hooks are cheap to fantasize about and expensive to learn wrong. A testing ladder that uses structure, placement discipline, and honest kill rules—so you stop funding curiosity with payroll.
By Pinnora Team
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Creative testing roadmap: what to test first if you only pick three ideas
If you can only ship three concepts this sprint, make them enemies—not cousins. A sequencing model that maximizes learning per dollar, with examples for DTC, SaaS, and lead gen.
By Pinnora Team
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When should you turn off an ad? Kill criteria beyond "bad CPA"
CPA is a lagging indicator with a personality disorder. A kill framework using guardrails, creative diagnostics, incrementality hints, and brand risk—so you stop ads like an operator, not like someone who lost a bet.
By Pinnora Team
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A/B testing ad creative: metrics that matter besides CTR
CTR is the loudest cousin at the holiday table. Here is the rest of the family: hook retention, outbound intent signals, conversion quality, incrementality hints, and the boring metrics that save you from click circus wins.
By Pinnora Team
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