Turn research into an ad

The strongest ads start from something true about the buyer. This walkthrough takes one insight from research all the way to a creative.

1. Find the insight

Open your project's research and strategy. Look for one concrete thing: a pain point, an objection, a phrase real customers use. You want a single sharp insight, not a summary.

2. Turn it into an angle

An angle is the stance the ad takes on that insight. If the insight is "new parents feel guilty resting," the angle might be "rest is part of caring, not the opposite of it." Creative strategy on the project proposes angles for you; pick the one that fits the insight.

3. Write the hook from the angle

The hook is the angle compressed into a first line that stops the scroll. Keep it in the buyer's words. This becomes the brief for the creative.

4. Generate the ad grounded in all of it

Open the ad generator in the same project and brief it with the angle and hook. Because it reads the project's brand and research, the image and copy come out matched to the real product and the real buyer, not generic. Keep the variant that carries the insight most clearly.