Create and edit a video

Making a clip and finishing a clip are two jobs. This walkthrough covers the second: taking raw footage, yours or generated, and turning it into something ready to post.

1. Get a clip to work with

Either generate one in the video generator, or upload your own. Your project library shows every editable creative as a card, so you edit the thing you just made without hunting for a file.

2. Open it in the editor

Hover the clip's card and open Edit. This is Edit Studio: a surface for changing an existing video rather than generating a new one.

3. Trim, caption, polish

Cut the dead air at the front so the hook lands immediately. Add captions, since most feeds play muted and captions are what carry the message. Adjust audio levels so the voice sits above the bed. Keep the edits in service of the hook; a tighter clip almost always beats a longer one.

4. Export and reuse

When it reads cleanly with sound off and on, export it. The finished clip lives in the library like any other creative, ready to push to social or into an ad. The same editor is where you repurpose one video into several cuts for different placements.